Good morning,

When you hear the word “success” what comes to mind? Is it making a certain dollar amount? Is it being married with kids? Is it travelling the world solo as a digital nomad? Is it driving a certain type of car? Living in a certain house size? You get the gist.

What I want to talk about today is why you need to define what YOUR personal version of success is, because success is not a one-size fits all definition. It’s a subjective one. Defining what success looks like to you, is a vital key to personal clarity as a business owner, AND to creating a business with peace, that you truly love.

Today's Topics

• How Content Culture Skews Our Vision

• Defining & Accepting Your Success

How Content Culture Skews Our Vision

The content we consume plays a role in how we define success. I’m not just referring to the videos, social, and the internet. I’m also referring to movies, friends, peers, books, and pretty much anything else that we absorb information from. The content, or information we consume influences how we define success.

Let’s say you go on Youtube, and see an ad from an online guru telling you that one of their clients just made $25,000 dollars in less than 30 days with the use of their “special” sales script…

You might think to yourself “hmm, this sounds scammy,” and skip the ad, moving on with your day.

The ad isn’t necessarily a problem, but it can become a problem when you are hit with these ads everywhere you go, and you see people posting all their success on social media. It creates a skewed version of success. Not only could you begin comparing yourself to others, but you might start thinking that you need to make $25k a month to be considered successful…just because that’s what others SEEM to be doing.

Before you know it, you might start making webinar funnels, designing courses, and hosting masterclasses once a month, without really knowing why, or assessing if it’s truly in alignment with your life vision. You’re just doing it because it seems to be working for everyone else. If you’ve ever done this, don’t worry, I have too.

The lesson I learned?

Trust your gut.

Defining & Accepting Your Success

To ensure that you’re building a business that integrates with your personal goals, you first need to know what your personal goals are.

(There is no right or wrong answer, listen to your heart)

Do you want a business that serves millions of people?

Do you want to serve a handful of people?

Do you want to have your business running passively?

Do you want to be actively working in your business?

Do you want to work anywhere in the world?

Do you want to work locally?

What does your “dream” workload look like?

Do you volunteer on Tuesday’s?

Do you take every Thursday off to be with family?

Block 45-minutes on your calendar to do some “Visioneering” and reflect on how you’re designing with your business. Having questions like these answered, will give you clarity on the decisions you make in your business. For example — An ideal workload for me is a maximum of 15 billable hours per week, this gives me time to focus on other things, recharge my batteries, and do the things I love. Knowing this, I design my business, and products around this goal. You can do the same.

I carried around a false version of success for many years. I thought I had to build a big company to be successful, I thought I had to create a 7-figure a year business, and be a speaker on big stages, I also thought I needed to be an influencer.

It wasn’t until I took a moment to pause, and reflect that I realized I didn’t actually want those lifestyles. I’m not saying they are bad, or that you shouldn’t pursue them. It just didn’t appeal to me. I realized that I genuinely love building relationships with every single client I work with. So for that reason I prefer a low number of clients, but others people may prefer hundreds clients. That’s okay. I’m at peace with my definition of success.

What is your definition of success? Either personally, or professionally?

What does your dream business look like?

You can reply directly to this email and let me know,

Stay centered,

Gio

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P.S. If you feel like you’re not operating as your highest self, if you’re tired of pushing important tasks to a later date, if you’re tired of feeling overwhelmed with your initiatives, and if you want more structure. Let’s have a conversation about you, your goals, and how we can make them happen. Book a call with me here.