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13 Ways to Repurpose Your Content
Gio Pasquale
January 25, 2025 • Estimated Reading Time: 5 minutes
Happy Saturday,
I’ll be honest with you. Even though I work in marketing, I think content creation can be exhausting, especially if you wear multiple hats in your business. It requires you to stay up to date with trends, innovate quality content, and make sure it’s grabbing attention. This can be a lot to manage when you also have client work, finances, and sales pipelines to manage.
It’s common for a solopreneur to spend around 20 hours a month on their content creation efforts…
Think about that, if you bill your clients at $50hr and you’re spending 20 hrs a month on making content, that’s $1,000 you’re losing out on….MONTHLY!
What if instead of 20 hours a month, it only took you 4 hours?
It’s possible.
Introducing, content repurposing.
The same way a master chef can transform last night's roasted chicken into today's gourmet chicken salad, you can give your existing content new life through repurposing, without sacrificing flavor!
Today's Ingredients
What's Content Repurposing?
Content repurposing is the art of taking your existing content and transforming it into new formats or for different platforms. It's about maximizing the value of every piece of content you create.
Why It Matters
Saves Time: Create once, use multiple times.
Ensures Consistency: Your core message stays the same across different formats.
Improves Reach: Different formats appeal to different audience preferences.
Reinforces Your Message: Repetition in various forms helps your ideas stick.
Addressing Common Concerns
Worried about reusing content? Here's why you shouldn't be:
Not everyone has seen it: Your audience doesn't consume all your content. Repurposing helps more people discover your best ideas.
You can add fresh perspectives: Update with new insights, examples, or data to keep it relevant.
Different formats offer new value: Even if someone's read your blog, they might gain new insights from seeing the same information as an infographic or video.
13 Ideas for Repurposing Your Content
Turn a blog post into an infographic
Extract quotes from a podcast for social media posts
Transform a how-to article into a video tutorial
Create a SlideShare presentation from a webinar
Compile related blog posts into an ebook
Turn client case studies into short video testimonials
Convert a listicle into a series of social media carousels
Transform a podcast episode into a blog post
Create a checklist or cheat sheet from a comprehensive guide
Turn webinar Q&As into an FAQ page
Compile newsletter content into a "best of" blog post
Transform customer testimonials into social media graphics
Create a Twitter thread from key points in a long-form article
Real Results, Real Impact (How I Repurpose)
One of my clients, a leadership coach, repurposed a one in-depth blog post into:
A series of 8 LinkedIn posts
2 short YouTube videos
An infographic
A downloadable checklist
She spends 2-4 hours a month writing two in-depth, non-AI written articles, and then uses A.I. to break each article into the shorter formats mentioned above. This allows her to communicate her original voice and perspective in a more productive way.
Your Repurposing Challenge
Ready to give it a try? Here's your challenge:
Choose your best-performing piece of content from the last 6 months.
Pick one idea from the list above.
Repurpose that content this week.
Scaling Your Impact
For coaches and consultants aiming to scale, content repurposing is your secret weapon. It allows you to:
Maintain a consistent presence across multiple platforms
Reach a wider audience without dramatically increasing your workload
Establish yourself as an authority by reinforcing your key messages
Create a content ecosystem that nurtures leads at every stage of their journey
Remember, scaling isn't about creating more - it's about creating smarter.
Wrapping Up
Content repurposing isn't just a time-saving hack; it's a strategic approach to content marketing that can dramatically amplify your reach and impact. It challenges you to think creatively about your existing content, educates your audience in diverse ways, and helps you maintain a consistent presence without burning out.
So, are you ready to give your content a second life? Your future self (and your schedule) will thank you!
I'd love to hear what content you decide to repurpose first! Drop me a line and share your creative ideas.
Stay centered,
Gio
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P.S. If you're tired of throwing marketing tactics at the wall to see what sticks, if your content isn't generating the leads you want, if you feel overwhelmed by conflicting marketing advice, and if you're ready for a clear, strategic direction - I encourage you to book a call with me. We'll discuss your business goals and create a focused marketing roadmap that drives real results. Book a call with me here.